South African hip-hop star Priddy Ugly joins Nandi Madida via FaceTime on Apple Music 1 to talk about his latest track, the K.Keed & Blxckie collab, “Mosha.” He also discusses his new album, ‘DUST,’ how he manages life in the public eye, and building a life outside of music.
Priddy Ugly tells Apple Music about Recording His Final Album, ‘DUST’
I’d already made the decision maybe four years ago. A lot of the music you’re going to be hearing from me is music that I recorded a year ago, and I kind of haven’t been recording since. After I recorded this album I just needed to take a break. I’ve been doing this for like 17 years, and because I put so much of my life into the music that I make, having to do this continuously – bear in mind you have to go through trials and tribulations, live through life to even write about life – I don’t want to lose myself in the music.
Priddy Ugly tells Apple Music about the Meaning behind ‘DUST’
DUST is the funeral of a lot of the things and ideas that I’ve placed in my heart and my mind 17 years ago. I have a different outlook on life, I’ve gone through so many things – my perspectives have changes, my tastes have changed, my palates have changed, my message has changed as well – that’s why my album is called DUST because I’m trying to bury a lot of these concepts and ideas that I’ve held so deep in my heart, for it to give birth to something else. Just because something is buried doesn’t mean it’s like gone and forgotten, a lot of our history is buried so even in that dust is artefacts, secrets and scribes so I’m looking forward to figuring out what’s beneath all this dust, or when the dust clears… what comes out of it?
Priddy Ugly tells Apple Music about how He Manages Life in the Public Eye
We’ve been doing this thing a very long time, so we come from being rejected at auditions. I come from my sporting background, so I’m used to going trials and not making it or having
people speak about you – people who you’re in competition with. I actually experienced that in real life so now when it comes to being public figures and we’re experiencing it on social media, it’s just another day for me. People are going to talk nonetheless, but it’s just something I want us to teach our child, that same level of resilience.
Africa Rising
Nigerian Afrobeats star M3LON is the latest artist featured from Apple Music’s Africa Rising playlist, a campaign which shines a light on the next generation of African superstars, and this week’s show features his singles, “Lupita” and “Awilo.” Listen HERE.
Nandi’s Song of the Week
Each week, Nandi Madida chooses her favourite track from one of Apple Music’s African playlists. This week she spotlights Congolese star Ferre Gola and his track, “MWA MBUYI,” from Apple Music’s Feti na Feti playlist, celebrating Congo’s rich musical landscape. Listen HERE.
Tune in and listen to the full episode this Friday, January 26th at 9a London / 10a Lagos/Paris / 11a Johannesburg / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow.
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